How to Create Killer Website Landing Pages

Landing pages are keyword-rich content website pages. These keywords are designed to optimize your site for search engines. Traffic to your website can equal conversions and ROI. The more keyword-rich, intriguing content you supply to the visitor the higher the likelihood that the reader will explore your other landing pages, deriving sales of your products or services.

 

What is a landing page....this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as e-books, etc.

 

What are landing page goals?

• Obtain a registration typically generating a contact lead

• Explore and convey your company's valued proposition offer that differentiates your site from all the others that the visitor may also be visiting to research their buy. Define your distinct ability to provide something more than all the other sites.

• Communicate the value of your branded product and your organization's integrity.

• Just in case the visitor does not want to provide their information at the time of the visit, be sure to communicate predominantly other contact means, providing them with the control to contact you (e.g. your primary company phone, sales numbers, technical and even basic information lines of communication). This provides contact information without forcing their hand into providing you their information.

 

A landing page must be keyword-rich, optimizing it for the search engines. The search engines crawl these primary landing pages. The first step is to have an attention-grabbing <H1> Header tag, subsequently, it should be followed by content that provides a solution via your products or services that address the visitors particular issue. Landing pages are the key to a successful website. You utilize these main landing pages to capture your audience and keep them on your site, which will result in conversions and a ROI. These are the gems of your website and should be optimized as such.

 

The user is taken to your first landing page and immediately, literal seconds pass, before they make the decision to stay and explore your site, that is how very critical landing pages are. Literally, this means that within less time than someone can truly perceive what they are looking at, they are drawing conclusions that will impact the rest of their experience.

 

Make your landing pages count by using some basic optimization techniques, such as the following:

• Instantly conveying the value your site offers and creating strong incentive to contact you by providing a clear title and description and an enticing layout.

• Focus your visitors every chance you can get to contact you, providing links, images linking to the contact us page, you may even offer free informational materials to get them to complete the contact us form.

• Always include your social media sharing links, encouraging visitors to spread the word that your website has something valuable to offer.

• Beware of what information you request in your contact form. You cannot expect them to fill out a complete page of information and be willing to do so, keep it simple but be sure to obtain the important information needed to contact them.

 

Not only do you need to optimize your landing pages for search engines, you should take a step-back and consider as to what the user is entering in the search engine. These terms and phrases speak to the search engine and provide a better opportunity to have the visitor find your landing pages. In the same thought, your meta-tags, each individualized for each landing page, must convey the common terms visitors are searching for. Marrying the landing page content with audience intelligent meta-tags is another feather in your website cap. Essentially, make a point to consider exactly what is driving visitors to your landing page.

 

Some thoughts on your page layout... it is a fact that the eyes are draw to certain things and you should use this research to your advantage. Here are some factual layout points to consider:

• A studied and proven focal point on a landing page as the visitor moves left to right on your page is grabbing there attention with faces. That's right. Faces intrigue visitors and they immediately will be drawn to them. A poignant trick is to utilize facial images, but incorporate them into your landing page copy, tying one to the other.

• A controlled, often fixed, design will often be your best option for the visitor's experience. It keeps the layout clean and delineated, without overwhelming the audience.

• Provide multiple and consistent ways for the visitor to easily communicate their needs and interests. The communication between the audience and your company is vital to your conversion rate, which means you transform a lead into an actual customer of yours.

• Your audience will tend to view your landing page from the upper left hand side first, leverage images and content to provide the most punch in this location. Utilize their natural viewing of the page to your advantage.

• It cannot be stressed enough how very important the headline and web page title are. They are key items that have the greatest potential to provide an impact on the viewer, reflecting your conversion rate and ROI. Include keywords that leverage your websites relevance.

 

Landing pages can literally make or break your conversion rate and ROI. Do not venture into a website without researching what you need to present to the audience, build their trust, and obtain leads.

 

Gain More Website Exposure By Advertising on a Cybermall

 

 

Cybermalls can add additional locations in which a visitor may find your store, products and services. It mis a viable option to explore when attempting to increase your website traffic.   

 

Let's start with what a Cybermall is...it is an online virtual shopping center that combines multiple website storefronts, usually in a categorized fashion to provide a multi-store shopping experience for the Internet shopper. It is essentially a mall in the truest form but located on the Internet. Generally, there is a banner ad, or some type of advertising draw, linking directly to your site.

 

The cyberstore introduces your storefront and often provides you with a template storefront to introduce your products and services, in addition with some type of navigation directly to your website storefront.

 

The benefit of a storefront is when a shopper visits a Cybermall, they are exposed to a multitude of store products and services, which can increase your website traffic by providing another way for your site to be noticed and possible conversion to a new sale.

 

Basically, you are adding new ways for your site to be found by the Internet shopper. As we know, any additional avenue for a shopper to find your storefront will increase traffic and your ROI.

 

In some cases the Cybermall will provide a unified shopping cart, allowing them to shop the entire Cybermall and check out only once. This is appealing to Internet shoppers because they can experience the benefit of shopping in multiple stores but having to go through the payment process only once.

 

There are several issues you must evaluate before just jumping into the Cybermall venue, such as:

 

• Does the Cybermall promote offline as well as online

• Make sure you can verify the Cybermall's traffic analytics

• Be sure the the Cybermall promotes to gain customers not only merchants

• Verify that they use a secure credit card transaction process

• Use a Cybermall that utilizes themes or categories

• Be weary of miscellaneous charges to you as the merchant

 

I recommend you start with a smaller Cybermall, to get a feel of the process, which sometimes can be daunting in the larger Cybermall venues. One smaller Cybermall that is a great one to target, is Slowtowne Market Place. They provide a categorized organization of the published web stores in the mall.

 

Begin by exploring the Cybermall to see if your web store would be a good fit in the Cybermall. If the Cybermall is a good fit for your products and/or services, click the “Contact Our Webmaster”, for example in the Slowtowne Market Place. Complete the form or write a standard e-mail, with the subject of “Add Retailer”. This will start the process of adding your web store to the Cybermall.

 

Next, take a bigger step and try Buy.com, this is a large polished Cybermall that most likely will provide a good venue for your products and/or services.

 

Whether you start with a small Cybermall or shoot directly for the larger venue, remember the above points that you should always verify first before joining as a merchant. In tune with your budget for Cybermalls, you may participate in as many Cybermall's as you wish.

 

If your goal is to increase your web exposure and sales of your products and/or services, try the Cybermall venue, monitor and evaluate your results after a month's subscription and make your final decision on whether a Cybermall would be an appropriate fit for selling your products and services.

A Few Ways to Leveraging Your Website Traffic through E-mail 

By Jess Holmes

Believe it or not...e-mail is an extraordinary manner in which you can promote your website. Millions of e-mails are sent and received everyday in the age of the Internet. Snail nail is used as a last means of communication these days. In your promotional efforts. As opposed to standard mail, e-mail can be used quickly and easily. You have the ability to send the same message to an unlimited number of recipients. There are ways that can get you into a legal dilemma. Sending unsolicited or unwanted e-mails can cause legal actions at the most extreme and get you reported as spam e-mail as the least. So be cautious to only send e-mails to the receivers that have explicitly accepted your offer for e-mails.

 

There are three type of e-mail messages sent today:

• person to person

• messages posted to newsgroups

• messages submitted via mailing lists

These three types are all legitimate ways of corresponding through e-mail. If you utilize these e-mail approaches, you can increase traffic to your site.

 

In the worlds of e-mails, these is an unwanted word associated with your e-mail....spam. Spamming is the Internet equivalent to junk mail. We all know what we do with junk mail and how annoying junk mail can be. When you send unsolicited or unwanted e-mail messages, you are clearly guilty of spamming. Many Internet advertising companies will tell you that the word spam only is applicable to unsolicited messages sent to multiple recipients, multiple discussion groups or even multiple mailing lists. But in reality, an unsolicited message is just that, whether it is send to one or hundred of thousand recipients.

 

If your are guilty of spamming, there are consequences...hate mail, your ISP might cancel your account, even legal difficulties. It is not worth the consequences, so do not send spam e-mails.

 

Now to effectively utilize e-mail for your website promotion, you must first earn the recipients trust. Who would provide your their e-mail address if they don't trust that you won't abuse it. In order to make your website visitors feel comfortable providing their contact information, you must develop a Privacy Policy that can be seen predominately on your website. For an example, a Privacy Policy can be located at the bottom of every web page on your site, linking the visitor to your privacy policy page.

 

Creating a privacy policy is not a daunting task. You clearly describe the respect of each individual visitor's rights to privacy and will comply to and respect span-laws. Also, it is an exceptional way to tell your visitors what type of e-mail information you are collecting about them and how this information will be utilized. A great site to assist in developing your own privacy policy is www.privacyaffliates.com. It will ask a few questions and generate your customized privacy policy. Although this service is not a free one, it is great in assisting someone that just doesn't know where to begin in developing a privacy policy that will breed a sense of trust in your visitors, which is your ultimate goal.

 

Advertisements and press release that focus on your organization, services and products are a straightforward way to apply to your marketing approach. You can send e-mails that also target what's new with your company, website, articles and highlights of interesting places on your site.

 

Now, how do you get these e-mail addresses? The foremost greatest way to obtain e-mail address, is to have a HTML form on your website. This form should be intuitive, easy, and require minimal information, but importantly including a opt-in subscription to your outgoing e-mail content.

 

Next, newsgroups are popular locations to post to a discussion allowing the read a way to opt-in to your subscription-based e-mail website promotion. Newsgroups are very popular and are surprisingly read by countless people because newsgroup, just like websites, cover an unsurmountable amount of interesting topics. Google Groups is a great place to start, you can sign up for Google Groups at groups.google.com for free.

 

Finally, let's address mailing lists. They are very similar to newsgroups, although they are organized different than newsgroups. Newsgroups messages go to a central discussion area, but mailing lists messages are sent directly through e-mail to all the people who join the mailing list. Lists work in the manner that the person must subscribe to and join the list before being able to participate in the mailing list.

 

To find mailing lists that you can utilize to promote your website, you must look for mailing list archives and index websites. One of the most incomparable list directories can be found at wwe.Tile.net, this site allows you to search through using keywords or even browse alphabetically through the lists.

 

This article addresses just a short list on how to create website traffic via e-mails. There are a number of other approaches to obtaining and using e-mail addresses to promote your site.

Increase Your Private Club or Resort Website Exposure Ensuring Memberships

 

Your Private Club or Resort separates itself from other private clubs by the amenities, hospitality and general care of members. The issue that most private club and resorts face is how to let potential members known how your club is better than the next.

 

Essentially, a pristine and refined website will bring the information to your potential clientele. A web presence is crucial to increasing your private club or resort membership.

 

This is an attainable goal if the right Internet Marketing strategies are leveraged. It takes a sustainable, all-inclusive Internet marketing plan to increase and build leads, sales and ultimately, your ROI.

 

In this case we will assume you have an effective website, one that has the essentials in place such as:

 

• easily attainable understanding of what your private club or resort website is about

• positioning important information to be quickly identifiable

• your unique selling proposition clearly spelled out for the visitor

• defined benefits of the products and services that will make the potential clients life better

• prominent and clear call to actions on every page of your website allowing potential clients an effortless manner to contact you.

 

The following additional considerations for your web presence will enhance the visitors experience during their visit to your website:

 

• the layout, colors, and images must be aesthetically pleasing

• easily readable font consistent throughout the site

• intuitive website navigation

• effortless manner in which to contact your private club or resort

• include information about the club or resort owner(s) and its employees

• try to build a personal connection with your website visitors.

 

These, of course, are just a few points that will increase clarity of your website and a fast understanding about the content of the website, which results in keeping the visitor from leaving your website quickly.

 

The next step to making your website effective and increase your private club or resort membership is to obtain traffic to your site. Your website will be useless, if the website cannot be found.

The more you focus on traffic generation, the better your chances of converting a potential client to a paying private club or resort member are. So let's discuss driving traffic to your optimized website.

 

First on your list to optimize your website for the search engines is to concentrate on keywords. Keywords should be used in:

• page titles

• meta-tags

• the website content (especially content positioned at the top of the page)

• headlines

• sub-headlines

 

One more final point is to not forget about local search. This is very important with private clubs and resorts, often new members come directly from the local area. A local listing is a great way to increase your exposure when a potential member is searching for a localized provider.

 

Increased website exposure equals increased potential memberships for your private club and resorts. Leverage your website to serve as a 24/7 advertising mecca. PageDragon.com can put into place all these components and optimize your website for SEO.

 

 

Your Private Club or Resort separates itself from other private clubs by the amenities, hospitality and general care of members. The issue that most private club and resorts face is how to let potential members known how your club is better than the next.

 

Essentially, a pristine and refined website will bring the information to your potential clientele. A web presence is crucial to increasing your private club or resort membership.

 

This is an attainable goal if the right Internet Marketing strategies are leveraged. It takes a sustainable, all-inclusive Internet marketing plan to increase and build leads, sales and ultimately, your ROI.

 

In this case we will assume you have an effective website, one that has the essentials in place such as:

 

• easily attainable understanding of what your private club or resort website is about

• positioning important information to be quickly identifiable

• your unique selling proposition clearly spelled out for the visitor

• defined benefits of the products and services that will make the potential clients life better

• prominent and clear call to actions on every page of your website allowing potential clients an effortless manner to contact you.

 

The following additional considerations for your web presence will enhance the visitors experience during their visit to your website:

 

• the layout, colors, and images must be aesthetically pleasing

• easily readable font consistent throughout the site

• intuitive website navigation

• effortless manner in which to contact your private club or resort

• include information about the club or resort owner(s) and its employees

• try to build a personal connection with your website visitors.

 

These, of course, are just a few points that will increase clarity of your website and a fast understanding about the content of the website, which results in keeping the visitor from leaving your website quickly.

 

The next step to making your website effective and increase your private club or resort membership is to obtain traffic to your site. Your website will be useless, if the website cannot be found.

The more you focus on traffic generation, the better your chances of converting a potential client to a paying private club or resort member are. So let's discuss driving traffic to your optimized website.

 

First on your list to optimize your website for the search engines is to concentrate on keywords. Keywords should be used in:

• page titles

• meta-tags

• the website content (especially content positioned at the top of the page)

• headlines

• sub-headlines

 

One more final point is to not forget about local search. This is very important with private clubs and resorts, often new members come directly from the local area. A local listing is a great way to increase your exposure when a potential member is searching for a localized provider.

 

Increased website exposure equals increased potential memberships for your private club and resorts. Leverage your website to serve as a 24/7 advertising mecca. PageDragon.com can put into place all these components and optimize your website for SEO.

 

 

Restaurant Websites that Wet Your Appetite

 

By Jess Holmes

 

Restaurant websites have great potential in the Internet world today.  A well-designed web presence can attract an untapped audience.  If you ponder the issue, most restaurant customers attempt to scope out your restaurant before even leaving their house.

Your restaurant website can offer your entire menu, specials that you are currently running, and even provide them with an idea of the atmosphere of your restaurant.  This is search engine optimized can grab a target audience that is untapped.  That’s what the restaurant business thrives on, new potential customers.  You can’t count on your regular customers to provide growth and ROI for you restaurant.  

If you take the extra step, allowing your customers to order online, you then open another avenue for additional venue.  The restaurant business website provide an opportunity to educate potential clients on your foundation, history, food, caliber and quality of food and the atmosphere.  You can dedicate pages to your chef, their credentials and experience, hence the quality food they will receive.

If you are a specialty, such as a particular ethic type restaurant, you have the opportunity to inform the customer about what type of food you serve, the unique style of cooking and ethnic ingredients.  People are on the web for information, so capitalize on that.

But a great web site design, current and interesting content, even online ordering won’t add to your business’ ROI.  There is one more crucial step. The Internet users have to be able to find your website so you have the opportunity to capture their attention to focus on your restaurant.  How do you do that, you wonder....Search engine optimization (SEO), this component makes or breaks a business.  Just think, you’ve presented a great styled web site, you have provided information on every aspect of the restaurant, but the website is doing nothing for your potentially new revenue....why?  

The potential customers have to know you are there and have to be able to find your great new website.  How do you draw customers to your website?  SEO.  The investment you make in SEO is small in relation to the ROI, keeping current customers and obtaining those new customers you need and desire to thrive as a successful restaurant. PageDragon offers SEO services with a wide range of campaign package pricing.  PageDragon can guarantee increased traffic and web visibility.  

You mean, that I can simply run my restaurant and new unsolicited customers will come.  Yes, your website markets your restaurant 24/7.  With the keywording of your content, putting meta-tags on every page, writing press releases or articles related to your restaurant
or food type, even blogging on your site can generate an insurmountable amount of a ROI and conversion rate that will stun even you.

Restaurant websites have much more potential than a basic business.  Restaurants are enjoyable, romantic events, and often fun and exciting events that people allow themselves.  They have an enormous amount of interesting content to feature which if properly written and presented can rank you in the search engines, market your website in a unique way that many restaurants do not invest in, but most importantly result in new customers coming through you doors.  Then it is up to you to live up to your marketing and make those new customers....regular customers.

Let PageDragon make you restaurant websites shine like no other.

New Resort & Private Club Marketing Helps You Start enjoying increased memberships... Guaranteed!

 BY JESS HOLMES

Private Club marketing and Resort marketing is obviously a striking niche of advertising. It focuses on increasing membership and overall clientèle. There is a low cost way of targeting this audience.

 

PageDragon.com will lay out all your options and establish a strategic plan, including Internet marketing, marketing collateral, and print formats of marketing. Honestly, the most cost effective and powerful approach today is your private club or resorts web presence. That's right a web presence is not an option but a priority at that.   

 

A private club or resort must target their audience that resides over the Internet. Surprisingly, this can encompass your entire potential clientèle. Today, people start their research of an investment on the Internet. This is to your advantage due to the fact you can reach that mass audience with the right website design and search engine optimization.

 

A private club website or resort website should focus, describe, allure and entice the potential private club members and resort guests. Establish your private club website or resort website with great content describing the amenities, pictures to example the amenities and contact calls to action to allow the potential guest a manner in which to easily contact the resort.

 

Providing the audience with a “Request for Information” and/or “Contact Us” feature allows you the ability to present a personalized package just for that customer. This would target their interests and allow you to speak to their needs and desires for a private club or resort.

 

The website should offer educational or informational content that the audience can download or read right on the site. The more informed a potential client feels, the more increased is his/her trust in the services. Trust is important to establish with the private club and resort target market. This provides them with a sense of considerable amount of confidence about your private club or resort amenities and features. They need this so give it to them, it's easy to do with a website as the venue.

 

Now that we have established that a website is critical for the private club industry and resort industry, we must focus on how to let your audience know your website is there and allure them to visit the site. This begins your SEO, Search engine optimization, and Internet marketing plan.

 

Search engines are utilized everyday for users looking for something in particular. They usually go to one or more of the top five websites listed. Is it possible for your website to be one of those five websites?...certainly. PageDragon has a proven formula that assists the search engines in placing you toward the top. This, of course, is not an easy job or everyone would be ranking high, but EG Communications is so knowledgeable in SEO that they make it look simple.

 

By allowing PageDragon.com to focus on important website aspects, they will actually apply an Internet marketing campaign that will entice and even force more visitors for your website and more customers to your entrance.

 

That's it....simply with the basics below, PageDragon.com can let potential private club and resort customers know your business is there to provide them the best overall service, such as:

• a graphically seducing website interface

• proper keyword selection and placement

• meta tag keywords and descriptions

• informative and consistently new content on private clubs and resorts

• attention-grabbing 'calls to action'

• very easy 'contact us' ability

• search engine site submission

• link building

• e-mail marketing campaigns

 

PageDragon.com is an expert in the marketing field and accepts every challenge that a business presents, and provides and implements solutions. Implementing personalized solutions is key and essential in your private club or resort website presence. So come to the group that can provide you with measurable results and watch your membership count rise.

By Jess Holmes

It is not a secret that the United States and World-wide economy is at a low, but what does these mean for private clubs? There are strategies to minimize the overall impact of this new reality on private clubs. Let's discuss those strategies here.

 

First, let's state that private clubs are a commercial industry endeavor that is one to its own. There is no other commercial industry that even relates to private clubs, because they thrive on membership and loyalty. Swings and cycles of prosperity are a mantra of the history of private clubs. It is a given. Our goal is to streamline a baseline that is much more stable.  

 

There is documented evidence that states, even during low economy situations, that if the private club delivers high-quality services, high-frequency availability and established a loyalty, a following as such, the private clubs can still prosper. One catch...the private clubs must deliver on their promises, potential and existing members do not want lip-service. Private Club owners can no longer guarantee revenue from their great golf courses and amenities, these features are no longer the hook that obtains new members and keeps existing ones.

 

So what do private club owners and management do? EG Communications Group truly believes in a highly accurate and clever approach to a new comprehensive Strategic plan model. This strategic plan, specifically addresses this new reality we live in, ensures the private club makes the changes necessary to approach and appeal to the next generation of private club members. That's right, potential customers should be the next generation to ultimately sustain the future of the private club industry. EG Communication takes the future of private clubs into great consideration, it is critical.

 

EG Communications Group will implement and research a S.W.O.T. Analysis, listing the private clubs strengths, weaknesses, opportunities, and the threats. Each component has its merit and must be analyzed. The strategic plan is personalized and built from the research performed on that particular club. ED Communications does not force a cookie-cutter strategic plan on every private club. The crucial customization is what makes it so successful.

 

ContactEGCommunicationsGroup and explore their unique and original strategic plan for your private club, you will be absolutely surprised at the innovative approaches that EG Communications Group implement just for your private club.

Growing a small Internet business takes time, energy, and even money. There are certain places you need to start, number one is with your website. This website cannot be a cookie-cutter website with no real content or information on it. It must have substance. Certainly, an eye-catching design helps to grasp the visitor initially, but the design is one of the smallest parts of your online presence.

 

What we are taking about here is website effectiveness. This ranges from scannable content, informative or educational content, a manner in which you can get opt-in e-mail addresses for future e-mail marketing plans, and search engine optimization. SEO is so vital to the success of your website and business that allot of concentration needs to be placed upon it. You can have a website that is exhilarating to look at with viable intriguing content, but how will your visitors find your wonderful website? SEO is the answer to that question.

 

This article is going to focus on your website virtual storefront, how to attract traffic and keep them coming back for more. Below I have some questions you need to ask yourself regarding your website:

 

1. Do you know immediately what the website is about or selling for that matter?

2. Are the benefits of your products and/or services obvious?

3. Do you have a well positioned “Call to Action”?

 

These three are only a snippet of issues that should be addressed when assessing your website's effectiveness, but they are important ones at that.

 

What you are selling...that is the question of the hour. You must ensure the visitor knows immediately what products or services you are selling. That's the whole point here, isn't it, to get the visitor to convert into a customer and purchase your products or services. Showcasing your products/services initially is a great way to do this. Keep it simple and don't overwhelm them at first.

 

The benefits of your products / services are critical. Think of it as, here is the challenge and your company's products or services present the solution, this will get the point across in an innovative interesting way. Customers want to know, as soon as possible, what the solution to their problem is, so tell them!

 

A “Call to Action” can be as simple as a “Buy Now” button, Contact us now form, Request a quote and many other target points. What you are trying to do here is give you visitors the opportunity to turn themselves into your customer by presenting them a way to do just that.

 

These are just a few primary assessments that you should do of your website. There are numerous more critics you can review your website for, but it is best to start at the ground and build from there. So take these website effectiveness points and do some refining to your website and make those visitors your customers.

 

December 2011 FEATURED WEBSITES Shiva Connect  Nick Norman Band All American Blasting     SAVE SOME MONEY!!!! If you pay for a Year of WEBSITE HOSTING, You Will Receive Two Months Free,  so You will be paying for 10 months instead of 12 months of hosting. *THIS IS A LIMITED TO THE MONTH OF DECEMBER 2011     1) Every 5 years a company loses 50% of its customers if a Internet campaign is not being utilized. 2) Internet customers do not want to have to log into your site. 3) You lose 10% of your clientèle, if you don't attempt to contact them on a monthly basis. 4) You can increase your profit margin by contacting your clients, just to say "Thank You". WHAT’S NEW? PageDragon's Website... that's what's new.  Be sure to stop by our new website and give us some feedback. We love to hear from our clientele.       PageDragon PageDragon is your one-stop shop for website development and Internet Marketing. Please visit our new website or contact us at (850) 764-1932.      _______________________________________   Our Services More than Just a Website PageDragon has changed with the times and stayed current with today's technology.  Our services now include a full service website, meaning we offer SEO (rank you on Google and get traffic to your site), we promote your website through a multitude of marketing techniques.  The options are endless....please explore what PageDragon has to offer you for a new website and the amazing things we can do with your existing website. Having an Online Business Web Presence is just not enough anymore.  You must promote your website on a regular basis, having new and current content on your site with keywords embedded in the content, Blog, Blog, Blog, and much much more. The search engines today are making it as difficult as possible to see your site on that first page of Google or Bing.  But PageDragon has tried and true strategic marketing plans that can work with.... not against... the search engine's formulas. We have copywriting services that can generate your blog posts, newsletters and promotional articles that can be syndicates all over the web. PageDragon hasn't forgotten about tapping the social media arena.  Every article, newsletter and blog should be posted on your social media sites, promoting your services and highlighting your website even further. Don't Forget......PageDragon Offers: Website Development/Hosting Search Engine Optimization Custom Article Creation Custom Site Blogging Custom Newsletters

 

Golf Marketing...A Hole in One

By Jess Holmes

 

 

Golf Club Marketing is no longer searched for in the yellow pages, the Internet is the venue. As a matter of fact, Local-SEO is the key to this marketing arena. Read about the changes to target menbers for a club via the Internet.

 

 

Golf Club marketing has transformed over the years throughout today. The traditional way of golf club marketing has been altered and the stead-fast way of advertising for golf club communities are basically no longer valid to spawn the ever-needed additional golfers and new members. As recent as a decade ago, you could find golfers and potential club members thumbing through their local yellow pages or utilizing the newspaper and even radio advertisements to peak their interest in the leisure lifestyle. Well, this no longer is a given, as a matter of fact it is likely that today they won't be using these means of advertising to become a new member at a golf community.

 

Golf Communities, just like all businesses looking for potential clients, must join in on the Internet procession. Increasing the golf community's marketing ROI is what it is all about these days and to do that the Internet must be involved. As with most businesses, it all starts with an online web presence. One of substance and traffic-drawing content and features, the web presence must be well-designed for it to be pleasing to the eye, but it must be designed from the ground up for search engine optimization, something most viewers will be unaware of. Although the search engines will be aware and pleased to find a golf club community website that has some hearty information, strategically positioned keyworded content and meta-tags throughout the site.

 

Positioning your golf club community or private club prominent on the search engine results screen renders website visitors, which in turn gives the owners the opportunity to court potential clients when they visit the clubs unique website that just so happens to feature all of the lifestyle amenities the client has been searching for.

 

There is the key, “what they have been searching for”, the website must be keyworded in such a manner that when a user performs an organic search using their own terms, your site shines because you have calculated and planned for those exact keywords and viola, they find you on the Internet.

 

These basic SEO tactics are no new epiphany to the world of websites, but there is a new trend taking place specifically for golf club and private club communities. This new approach is called “Local-SEO”, that's right, targeting potential members in their demographic areas. If you give some thought to it...a user is searching for golf clubs around where they live. They want a local golf community to be appealing, exciting, gratifying, and most importantly local to them.

 

This is an untapped arena. It seems odd to limit your SEO efforts to a specific demographic area, but it is actually ingenious. Golf members do not always live in the private club community. Members come from the area in which the golf club is located and more members mean more revenue. Local-SEO drives traffic to your site like no other, attracting visitors to your website that live in the local area of the golf club community.

 

You can increase your search engine ranking when your website is calibrated to be found when a local golfer wants to enjoy a great golf community like yours. We are talking about organic search results, not PPC campaigns that can become quite costly. By leveraging your locale, with the features and dynamics of your golf club community, website visitors find what they are looking for.

 

Finally, a little food for thought when your trying to make your marketing hole in one....consider having your website feature a video series, offer white papers, build an opt-in newsletter, or even organize free events at the golf community to bring potential members to you're club. These diverse maneuvers can increase your club's much needed revenue.

 

 

Whether it be social media, marketing collateral, website, email, or other online marketing techniques, EG Communications Group would like to share its basic strategic plan for resort  venues throughout the world.

Whether you are a owner of a small Bed & Breakfast or a luxurious full service resort, you know that resort marketing can be a challenge and that marketing your property correctly is the number one priority.  If you don’t have clientele, it really is of no consequence how great your accommodations, amenities, or food services might entail. The key is to get the customers and continue the marketing strategic as planned.  You are not only marketing to your current residence, but future potential clients as well.

If a wisely calculated plan is in place, the first step is to give future clientele a web presence for them to first explore.  This website may get clientele to further explore your community.  Details of the community, amenities, and exquisite dinning solutions are a priority in honing in on your audience.  Just a website won’t do.  The website must go through steps of search engine optimization, great unique content, and Internet branding.  Building your communities brand can be so beneficial to your web presence.  You need to delineate yourself from other resorts by branding your community, positioning your community like no other.  There are a number of technical approaches that EG Communications Group can leverage to place your website on the first page of the search engine’s results.  This is important due to the fact that their are so many other resorts vying for that position on the search engine results page.

Next, your marketing collateral, print advertising with enticing graphic design is one of EG Communication’s specialties.  Striking collateral can provide the potential clientele with a physical rendition of what your community is about and what your community can offer them.  In the same respect, your communities public relations campaign can and should include custom publications, in print and website form.  

A very unwise decision is to attempt to attract new customers without assistance.  EG Communications provides top-notch and most importantly proven effective campaigns.  Spend your advertising dollars in a direction that has proven results.  EG Communication can provide proven results for you to review and make your decision upon a public relations campaign that will not only work, but accelerate your business objectives.

You need to utilize a quality, and effective firm, such as EG Communications Group, to tap all encompassing avenues to ensure upcoming and ongoing success of your community.

Resort marketing is unique, in that, the PR campaign should focus not only on the community itself, but should also highlight a compounded blend of advertising in other areas, such as:   travel, business, marketing and the liberal arts and sciences.
 


EG Communication utilizes the of powerful websites, extensive internet marketing, and most importantly, personal contact via telephone and email.  This creative Resort Marketing embraces the direct-to-consumer marketing that has effectively improved our clients’ direct sales without alienating the support of wholesale and retail travel partners, resulting in dramatically higher profit margins.

The PR strategic campaign should incorporate areas, such as:

• building awareness of the community brand and promote the brand to attract more customers  
• getting out the community message  
• endorse and introduce new products and amenities of the community
• reach and entice new audiences
• improve the communities internal systems, procedures and communication with existing and potential residence
• provide ideas and recommendations
• provide free education content on resorts

If you want to leapfrog your way to the top you must certainly consider EG Commincations Group resort marketing.  Can this resort marketing work for you? You won’t know for sure until you coordinate with EG Communications Group to prove that the resort marketing concept reaps major benefits.

By Jess Holmes

PageDragon.com

Link building is another critical component of your website Search Engine Optimization (SEO) efforts. The following article will outline many aspects of building links and many link building techniques.

Let’s start with understanding writing link-worthy content, which is the best way to naturally acquire links.  This involves writing website content that provides and offers interesting useful information for the website visitor.  Your content must be original, search engines will apply a great penalty to duplicate content, so be very careful.  Develop a headline for your article that grabs the reader. A great hint to getting visitors to read your content is to get their attention with a clever headline.  Creating a headline that will capture the readers attention is an endeavor that warrants some time.  The headline can make or break a great article, even if the content of the article is fabulous. If you cannot provide an intriguing hook for your headline visitors may never read your content, so take heed.

What are link-votes? The ever dominating search engines can hand out a certain number of “votes” to other pages through links.  The number of votes a page receives varies tremendously, depending upon the websites overall SEO strength. It’s often referred to as the voting system “PageRank”. Depending on the relevancy of the linking website, every vote can be worth more or even less than anticipated.  If the linking website is relevant, trustworthy and has a strong SEO backbone, the link is going to be quite beneficial to your website.  There is another factor that is a sub topic of link-votes and that is link-velocity, which is the rate at which your website acquires new links.  This velocity matters, just as much as link-votes. For example, if your site suddenly obtains 1,000 links overnight and then no other links follow that promotes a negative perspective, as opposed to gaining 10 new links a day over a period of 100 days.  This provides a foundation of trust for the search engines correlated to your website link-building efforts.

Another tactic and task to take upon is submitting to directories.  There are thousands of thousands of directories on the Internet today.  The search engines of today's Internet world keep track of a large amount of them and they do count links to your website as positive votes.  Many directories cost for submission to them, but there are also directories that allow submission for free.  Some of these to watch are DMOZ.org; Chiff.com, all of the local business directories, local associations & Industry-wide association directories provide great link-juice for your website.

Have you considered leveraging your industry parnters and/or business’ professional network you have established over time?  Tap into these resources, by approaching them individually and requesting a link association with them.  Often incentives, such as discounts on products or services or free training if your website offers it.  Most importantly, do not leave this resource out of your link-building plan of action, you will often reget it.

An additional topic that I would like to touch on is link buying and selling.  If you are caught selling links be prepared for severe penalties from the search engine. Search engines view link selling as the ultimate violation and treat it as such. So here is some sound advice: Don’t sell links, period.  The risks you take when buying links is just as crital.  Search engines look out for websites that suddenly acquire a lot of links, resulting in a temporary but detrimental drop in your websites rankings.You can often spend a large amount of money to obtain links from websites that promise positive voted links that link to your site.  Watch Out!  Many and most of these sites are scams.  They get you to pay and then create links from an already designated spam site, causing you penalties and/or no links for your money.  Please be weary of promises are too good to be true.

These topics are just a few involved in link-juice. Although, this information should assist you with the positives and negatives of tactics to build a link-foundation.  Good luck and always be careful in your link-building plan of action.

PageDragon.com

By Jess Holmes

Search engine optimization is vital for internet marketing. It is one of most dynamic methods of gaining high page ranking, important Internet visibility and virtual acclaim. SEO is the process of improving the visibility of a website or web page in the search engines. It is all about making a website so it is search engine friendly. This optimization is the science of working with the complex and secret engineered search engine algorithms.

 

By Jess Holmes

PageDragon.com

Today in the age of the Internet, your business marketing goals must include at the minimum an Online presence, even better a comprehensive website. Years ago, the Internet did not come into play with your business' strategic marketing plan. Now, it is a vital component. If you haven't realized this by now, your business can be doomed.
 

Marketing plans now have a large portion of work to be done on the Internet. Some might think...my business doesn't sell anything online, so why bother with all the work and even costs. Your clients more than likely want some information about your business before they even step into your door. An online presence can at the very least provide them with contact and location information. But in reality, today's consumer is much more educated than in the past. Consumers research business', period. They like to know who you are, what you do and why your business is the best for their needs. If you provide them with a web presence, they can answer some of theses questions before speaking with anyone in your business.

 

An online web presence offers your business a permanent identity, the first steps to Branding your business. With a business e-mail address, you can make contact with others in a professional manner, no more cryptic or off-the-wall e-mail addresses for your business needs. Remember, a key point is that you are showcasing your business, just like you would in the traditional way. Tell potential clients about your skills, what you can do for them, market the associations and groups you participate in, share free information to the customer, your business must captures the needs of your potential customers always, and if possible you can obtain world-wide exposure, not just local or regional. Exposing the community groups and associations you belong to builds trust with potential clients, you are a reputable business so let them know. Internet users desire information, free information. You can provide them this service, offer tips, advice, user manuals, white papers, and the list goes on. Expanding your exposure is a basic traditional marketing target anyway, why not try to reach around the world...can't hurt right?

 

Okay so we've established your business needs a web presence for a list of reasons. Now, how does this fit into your marketing plan? Essentially, your strategic, precise plan of action just increased ten-fold. That's okay, a web presence is a necessity, not an option. So first your marketing plan needs to be re-worked and expanded. Most, if not all, marketing companies already have an online strategy that will fit your present situation. Remember, just like traditional marketing, online marketing costs money. It's a fact and there is no way to get around this one. But your business needs to put this online marketing into the investment category. Your web presence can even provide a measurable return on investment. So relax and let's start from the beginning of the basics.

 

The basis of your online presence is of course your web site. Now there are two obvious options: create your own website; or have it designed and developed professionally. There is some simple logic here....if your website looks cheap and average, that can make or break a sale, although if your site exudes professionalism, quality and honesty your odds of making a new sale to a new client are much greater. So please seriously ponder going the professional route. There are some affordable options that will provide you with quality without emptying your wallet.

 

But before you or your web designer begin the design process, ponder a few things: what are your goals and purposes; how and what information should you present; what type of information could you get back from the visitors (e.g. contact information, feedback, and even demographics). Planning is the key to the pot of gold at the end of the rainbow. You must set in place the goals for your visitors to your site and assess your audience, probe what they need, want, and don't want.

 

One final important focus, in this introductory article, should be on projecting why your business is the most qualified to fill the visitor's needs and establishing a much desired level of authority and honesty. Having your audience trust your company goes a long way. Now, get started planning.

 

This article provides a quick review of the use of flash and how to use automatic modes on your digital camera. This article will clear up some misconceptions that are quite common.

Your new camera has some features that are fairly standard modes on the new digital cameras today, such as:

• no flash

• fill flash

• nighttime

• red-eye reduction

  *Adding an external flash would definitely be for the higher-end cameras

The question is, for some of at least, what exactly do these built-in flash modes do. I think that's a fair enough question, so the following will get you up to speed on how to use that great flash in a way that you will impress yourself with the results.

 

Let's start with using No Flash at all. First, set the setting to no flash. You want to use no flash when the quality of the existing light is the part of the composition of the photo that makes it intriguing. Another reason no to use the flash is when you are shooting items such as glass or metal, these are highly reflective and the flash can cause areas that are completely white, with no tonal detail. This is called blown highlights. Of course, we also have to deal with sometimes those venues that just don't allow flash photography, such as churches or museums. Often, when using no flash at all will cause the camera to reduce it's shutter speed compensating for the lack of light. Because of the slower shutter speed, you need to hold the camera for a longer period of time to capture the image without causing a blurry effect. To make this easier, you might want to try a tripod to allow you to keep the camera steady during its reduced shutter speed.

 

Now, Fill Flash is a forced flash. This flash mode will trigger the flash regardless of the light in the image. This mode is helpful when doing outdoor shots. For example, if the flash was on an auto-mode and you were taking a picture of a scene outside, it simply wouldn't flash which will sometimes cause a shadow in some area of the scene. By using fill-flash mode and forcing the flash to go off regardless, you might find that in an image such as a facial shot with a hat, the fill-flash mode will bring extra light to the image and make the subject's eyes much more visible.

 

When we refer to Nighttime-flash, we speak of a slow-sync flash. This often increases the exposure-time beyond what the camera would normally use for a auto-flash picture . The scene background is the issue here. With a normal flash the main subject has an appropriate amount of light, but the background elements that are beyond reach of that flash appear dark. Providing longer-exposure with the slow-sync mode allows more of an ambient light to enter the camera which is going to result in a lighter background. Now, a brighter background may not be what you want. You may be shooting the subject with a different artistic approach in mind, so use it wisely. Also, just like the No Flash option, you have to deal with the slow-shutter speed, therefore to prevent a blurred image you must have the subject as well as the camera stay absolutely still during the exposure time. One more factor to know about slow-sync exposure is that the colors of the pictures may seem a bit warmer due to white balance issues.

Finally, let's discuss Flash with Red-Eye Reduction. Most that have a point-and-shoot camera know or have dealt with the so-called red-eye problem. This is cause by the flash reflecting against the subject's retinas. Resulting in a red glint to the eyes, almost a demonic look. No one wants to take pictures with the detracting red-eye. Most cameras utilize preight to thwart this problem. Prelight is when a low-flash happens before the real flash goes off, which by emitting this beam of light for a second or two prior to capturing the subject prevents the dreaded red-eye. The prescribed idea of a prelight is to cause the pupil of the eye to shut down a small amount, therefore lessening the reflection when the real flash goes off. This is not to say that the camera manufacturer promised no red-eye with this mode but it does often eliminate it. Here's some good news about red-eye...since you are shooting with a digital camera the red-eye can be repaired easily. Some cameras come with an auto-red-eye fix option or you could even do it in a photo-editing software program, so don't give up there is a resolution.

 

This is not a photography class and I am targeting my audience to the novice, new camera owner. Hopefully, I have cleared up what these manufacturer modes are and now you can use them with a little knowledge. Happy Shooting!

So you just made a purchase of a new digital camera...now what do you do? Well, these days digital cameras come out of the box ready in automatic picture mode. This definitely helps, but here are some things to try that will make your photos intriguing and eye-catching. 

    Don't reserve yourself to the automatic-mode and just start snapping flat, centered, boring photos. There are things you can do to make them more interesting and composing a great photo doesn't require you to be an art major. 

 

To compose a better photograph, you can adjust your camera angle and distance, and positioning of your subject, just to name a few. These settings counter the results we taking a portrait photo, for example, that falls flat. Composition is the key. Try playing with the composition of the photo:

• Frame the subject differently

• Zoom in closer

• Change the angle of the camera

 

Viola! Just with a few changes your flat image has come to life. Remember, composition of an image is all up to you and trying the above simple options can do that for you.

 

When you frame the muse of your photograph, don't fall into the typical groove of centering your subject. Think of the frame as broken down into thirds by mentally dividing the image, before you take your photo. Try to position the main elements of the target image to intersect at one or two of the divided imaginary lines. This will focus the viewer of the photograph at a different point of interest in the photo.

 

Zooming in closer will allow you to capture a more dramatic photo, than the standard distance you would normally take. Now, zoom in closer and add less-obvious angles to your composition. You now visualize small details of the subject, changing the focus of the subject completely. The results are a much more interesting image with an unexpected angle that provides some depth to your muse.

 

Also, you want to ponder the technique of drawing the viewer's eye across the frame of the image, adding some life to your picture. Compose a scene which takes the viewer's eye from one edge of the frame to the other, expanding the focus of the subject.

 

Finally, taking shots from different angles can also offer divine unexpected results. Shooting from different angles and positions greatly alters the image composition. When taking pictures of children or even pets, try getting down to their level, this eases the subject and the shots will appear much more natural.

 

Please don't position your subject in the center of the lens and say “cheese”, this will land you with an unnatural capture of the subject's personality. Catch your subjects in some action, for example, children playing, someone working on a hobby, preparing to take a dive in the pool. Action animates your photo and evokes a level of interest you will never elicit when taking a straight head shot for example.

 

One more important tip, remember the background. Background clutter can alter the images intended focus and distract the viewer from your art. Let the background be the background and just that.

 

These are just a few simple tips that will make your images into real photographs. Using the flash and camera scene modes, definitely add effects you can obtain no other way. The upcoming article, “To Flash or Not to Flash, is the Question”, will address these issues more definitively.

PageDragon.com

BY JESS HOLMES

Salespersons often don't recognize that they are selling much more than a product or service to a client.  Sales begins with you.  You sale yourself, your company, your beliefs, passions (hopefully your job), your attitude and then your products or services.

A client wants assurance, trust, loyalty and a feeling that you are there to only make there business better.  They want to feel like they are your only client and they are special to you. 

You and only you can provide these feelings to a client.  Once this is established you can plan your strategy for getting them to buy your product or service.  No matter how innovative, awesome, and the very best your product or service is, essentially your client sees them as just products and services.

It is up to you to let the client know why they should buy YOUR product or service.  This is where your business savvy comes into play.  You have to introduce your services and products to a client in a way that they discover that your products and services are innovative, awesome and the best.

Letting the client make this realization, with a little push from you, is key to selling your products and services.  Let the client 'be the smart one' in the relationship.  Guide your client to the discovery that your product/service quality is like no other.

Ever wonder why clients actually buy? Here are some thoughts to ponder about WHY:

• I trust and like my salesperson.
• I believe in my salesperson
• I feel confident in my salesperson, they are out for me.
• The product/service is one I need
• The quality of the product/service is at the level I want
• The product/service will make my business better
• The product/service will help my sales profit.
• I believe my salesperson, that these products/services are innovative, awesome and the best.
• The price is reasonable and fits into my budget

These are just a few basic reasons, but did you note that the salesperson plays a big role in the clients want or need to purchase the product/service.  I can't impress this upon you any stronger....you really count in the equation.

At this stage, it might be wise to do some research, read a book, go to a seminar on becoming the best salesperson you can be.  This is because as shown above, you are as important as your products/services.  Learning more about sales is not a sign that you are not confident in your sales abilities, it shows you are a smart salesperson and savvy businessperson.

When you continue to learn new sale strategies, you are adding to your arsenal of techniques to use on your clients.  Learning means growth and if you are a serious salesperson you know you have to continue to grow to be the best.  Refine your skills, add new ones and put them into action.  The best way to test a new sales tactic is to test it on a client.  They don't know otherwise and the results of the sale interactivitey will allow you to choose on the next sale to use this particular approach or not.

No matter how small or large your business is, you can sell!  Your the little engine that could.  You can do it...you can do it!

By Jess Holmes

When you think of e-mail marketing, you immediately think of your overloaded spam inbox. But e-mail marketing can come in many forms that are not spammed:

• Quick announcements

• E-mail Newletters

• Catalog E-mails

• Press Releases

• Articles & Tips

• Case Studies

Let's start with what exactly e-mail marketing is....a form of direct marketing that uses e-mail as it's form of communication. This type of marketing can be used to enhance to obtain potential customers, build loyalty with existing customers, advertisements to new and existing clients and simple informative e-mails with tips to help the client. These messages can be personalized, targeted, and topic specific sent to a large or small group of customers.

There are some benefits to e-mail marketing that can't be overlooked. E-mails are generally opened in the first 48 hours, therefore your response time to the marketing effort is considerably quick. When you put a “Call to Action” in the e-mail, the reader has an immediate option to engage with you, possibly even for a sales of your services or products. In fact, these “Call to Action” e-mails can even be taken to the next step which is making the e-mail interactive for your customers.

Another benefit is that by sending e-mail newsletters and press releases, you can provide Company specific specials, events, product/service descriptions, and basically keeping the reader up-to-date with your company's happenings. This friendly and informative reminder goes a long way by keeping your company, its products and services, on the forefront of the reader's mind.

Many e-mail readers, thrive on real information. Writing articles that help, guide, and inform your reader about a related interest will offer a sense of allegiance and loyalty from the reader, as you just provided free information.

Other advantages are, that marketers can reach a remarkable amount of readers via e-mail marketing. Now, you have to remember we are referring to e-mail readers that have “opted-in” to receive your correspondence. This “opt-in” concept is basically “permission” marketing. You already have explicit permission to e-mail the particular reader and you always offer an “opt-out” option.

Your e-mails can also gather some much needed feedback, generate awareness of your company and it's services and products, and continue to plug your company so when and if the reader ever decides to buy the services or products you sell, they are quickly reminded of you.

Other than “opt-in” e-mail marketing, there are e-mail service providers to make your job easier for a cost. These types of e-mail service providers offer:

• Advice and some consulting regarding your marketing plan

• A database of permission-based e-mail recipients and e-mail list management services

• Some provide e-mail templates for you to utilize to make your correspondence alluring

• They can also provide services that generate a message or actually create the content for you

• And Finally, these e-mail service providers offer reports that track many actions of the readers, endulging your quest for a roi.

Here is a short list of reputable, reliable, and trustworth e-mail service providers:

1. Constant Contact (www.constantcontact.com)

2. Microsoft Office 2007 (smallbusiness.officelive.com)

3. ExactTarget (www.exacttarget.com)

4. VerticleResponse (www.verticalresponse.com)

Don't be discouraged by these services, you can still perform effective e-mail marketing for yourself. The e-mail service providers are only an option.

To answer the question at hand...is e-mail marketing worth it? The answer is a resounding - Yes. Plan, develop, write, create special offers and start sending out those e-mails!

PageDragon.com

By Jess Holmes

Internet content is much more than words on a screen.  The content can be used as a tool to drive traffic to your site.  The key component in doing this is to first research your keywords.  Google Analytics is a great tool to start with.  Analytics rank your chosen keywords by popularity, search engine ranking, and even conversion rates.  Testing out relevant keywords will assist you in targeting and obtaining search engine relevance determination for the correct words you need to utilize in your content.

Search engines today have yet to be able to rank sites based on concepts.  For now, search engines crawl your site and rely on keywording of your content.

Starting a keyword list is easy if you think like your visitors.  What would they type in the search engine search box?  Also there are keyword services to utilize, for example:  www.wordze.com;www.keyworddiscovery.com; and www.wordtracker.com.&nbsp; All services cost s small monthly fee, but they are a good investment. they will provide an at-a-glance report showing keyword demand, competition, and quality.

 

All the computers and computer programs in the world can't match your brain for its ability to manipulate language.  Please don't rely on keyword tools alone.  You must think like an internet user.  Keyword tools lack some insight into your customers themselves.  You could say...your brain is the last line of defense against keyword paralysis.  Sometimes going with your gut feeling is the better approach than the tools.  Although the tools provide a great starting point.

Some other keyword tips are:

• Limit the list of keywords to 30 at most...a shorter list is usually better
• There's no need to include articles (a, an) or prepositions, as they will be excluded anyway
• As long as a singlular form of the work's root is the same spelling as the plural version, there is no need to list those plurals
• By using all lowercase words, you are including all forms of capitalizations
• keyword phrases are actually more useful than single keywords
• Use keywords in your URLs
• Use the keywords in your navigation (text navigation, not graphic navigation)
• Use keywords as part of the link text, rather than the phrase
• Have your developer place the meta tags at the top of the source code of every page
• Include the same four primary keywords you selected in the first paragraph of the text on the page
• Use the same four keywords in the ALT tags for the images on the site

Size up your competition...keep an eye on their tactics. They are probably keeping an eye on you and your site, don't let them get a heads up. Observe how your competitors rank for particular keywords and always look for places where you might have an advantage or put some in place.  Your competitors are a great source of information, don't miss the boat.  Search enginies afford only one number #1 spot, so make sure your tracking what that #1 is doing to optimize.

If you higher a professional internet savy copywriter, they are prepared to write copy that will optimize your site.  It costs money, but when your the last result on the search engine, your loosing money....make a educated choice.

Remember search engines optimize your site primarily via keywords....make them count in your content!!

FEATURED WEBSITES Artistic Portfolio Business   Business E-Commerce     MAKE SOME CASH!!!! For every website you refer, we will PAY YOU $50!!!  Earn a little cash by spreading the word about PageDragon and our great services.   DID YOU KNOW?...that in 60 seconds on the Internet.... Search engine Google serves more that 694,445 queries 6,600+ pictures are uploaded on Flickr 600 videos are uploaded on YouTube videos, amounting to 25+ hours of content 320 new accounts and 98,000 tweets are generated on Social Networking site Twitter WHAT’S NEW PageDragon now has three primary website packages to choose from: Essential Site E-Commerce Site Custom Designed Site PageDragon Formerly Verdigre, Inc. PageDragon, formerly known as Verdigre Inc., is your web hosting company.  We have changed our name but our services are still the best.  Please visit our new website or contact us at (850) 746-1932.       Our Services New Customized Websites    PageDragon now offers websites for many business types: General Business, Restaurants, Automotive, Real Estate, E-Commerce, and even Artistic Portfolios.   Search Engine Optimization SEO Your Website Have you ever wondered how your competitors rank #1 on Google, Yahoo, or Bing?  The answer is search engine optimization (SEO).  PageDragon now employs state of the art professional tools to leverage your site to the top.  Most importantly PageDragon SEO Services guarantee increased visitors to your website, which converts into new business for you.     Social Media Integrate Social Media into Your Website Social Media can can build your network audience. A targeted social media campaign can expand your exposure, notify your audience of your services and bargains. PageDragon can integrate your site with your social media services.  If you have not established a social media network yet, PageDragon can do that for you as well.   E-Commerce Sell Products & Services on Your Website PageDragon has an integrated Online Shopping module that easily generates a store for your website. Having an additional way to generate revenue other than your physical storefront increases exposure of your products and services and certainly provides the opportunity to increase your sales. Along with the storefront, web payment options are also incorporated to make your store streamline via the web.     PageDragon Tallahassee, Florida Tel: 1 850 764 1932 E-mail: info@pagedragon.com http://www.pagedragon.com